Learning Center | Play.Interactive®
Make better decisions in your company with data driven marketing and sell more
Data-driven marketing and sales objectives
If we take into account that last year we already exceeded 40 trillion gigabytes in the world, it is not surprising that the ability to have, understand, and use information is one of the master keys to the success of any objective within your company. And of course also within the sales area.
Data-driven applied to marketing
The use of data-driven marketing can help your company create differentiated strategies for your potential clients. And it will be according to specific data that allow you to interact in a unique way with each person.
The data-driven applied to digital marketing can actively help the analysis of trends, behaviors, and habits. Based on the acquisition of this data mainly through social networks.
And, if we take into account that there are more than 75 billion smart devices around the world, can you imagine how much you can get?
Mobile Friendly
1: What do the terms mobile friendly and responsive mean?
- When it is opened on a mobile device, what is seen in the desktop version is adapted to the scale of the smartphone or tablet screen.
- The arrangement of the letters, menus, images, and other elements is the same as when it is opened on a desktop, only in a smaller size.
Responsive
- Designed with the different appearances that it will have for each type of screen, that is, for desktops and for tablets, or smartphones.
- The menus, images, links, texts, videos, and other elements will not look the same on all devices, but they will have the same functions.
So, from the outset, we will see a more sophisticated design in the latter, since it will not only be a scale, but rather, a complete optimization for the best user experience.
Data-driven marketing applied to improve your sales
Data-driven marketing can actively help our sales, we can mention 5 essential points that can help to visualize the importance and use of this methodology:
- 360 ° vision of your target audience
- Profile segmentation
- Value relationships based on interaction and connection • Personalized audience marketing
- Deep measurement of results, which leads to obtaining clear improvement guidelines.
In addition to getting a good evaluation of the effectiveness of your marketing efforts; clear accounts of what was intended and what was actually achieved for the benefit of increased sales.
Adopt the data-driven marketing approach in your company
The best way to adapt data drive marketing in your company can be simple, although it takes a lot of determination. And a good data analysis team to translate all those numbers into an effective sales strategy.
These 6 points that we present below can be of great help to take the first steps.
- Integrate new tools and technology focused on Big Data management
- Define the relevant data and how it will be collected:
- It collects the first stage data on consumer habits and behavior and demographic information
- Consider introducing Marketing Automation or Social listening specialists or tools
- Perform data collection with Google Analytics, Google Search Console, or any CRM platform
- Take a continuous measurement.
Challenges of data-driven marketing
It is time to also talk about the challenges of this technology, as being advised by an expert will be of vital importance. As well as the development and implementation of tools for the definition of a strategy focused on achieving your objectives can be somewhat challenging.
This last point, is achieved most of the time, through specialized CRMs that allow qualifying leads and aligning a single vision.
