Tools to attract more customers

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Tools to attract more customers

In previous posts, we have already reviewed some of the channels and methods to position your business or company on the Internet. There are certain tools to attract more potential customers that you certainly cannot ignore.

Inbound Marketing Methodology

The incredible methodology of Inbound Marketing has the virtue of having as its main objective the creation of valuable experiences. It will be a set that generates a high positive impact on your company and the people around it.

Let’s know the 5 best tools you can find to attract more consumers on the Internet.

1: Know and use the stages of Inbound Marketing

Although the Inbound methodology is much deeper, to understand it as one of the best tools to attract more potential customers.

Each of these stages has its own tools at the same time. Same that we will see the following points, concentrating on the first 2. We will find the type of strategies necessary to attract new consumers

2: Apply the tools of the “Attraction” stage

We can say that this stage is the one that offers us the greatest number of tools to attract more potential customers. Its objective is precisely to attract the most suitable consumers.

That is, those who are most likely to convert. All this through the offer of relevant content at the right time of your search.

You should always keep a constant monitoring of each one of them. You can make adjustments that favor positioning, and of course, your conversion rate.

And for this, know and use each of the following tools at this stage.

3: Apply the tools of the “Interaction” stage

Although these tools to attract more potential customers are used with already loyal customers, they can be used as a means to continue with the relationships already created. Or, to generate new interactions with prospects:

Call to action: One of the most used conversion tools. It is one of the most effective methods to collect data, since it is found in the content. Usually in blogs as a help button.
Sales Opportunity Streams: Whether it’s pop-up boxes, drop-down banners, or slide-out boxes. They are one of the best and easiest ways to create good lead-capture forms.
CRM: Use one of the different software (Customer Relationship Manager) so that you can personalize your follow-up. Having intelligent control of your opportunities.
Email marketing: One of the traditional, but not for that, less efficient tools to attract more potential customers, since your presence will be noticed through the subscription and generation of content and offers.

And just like these, there are other tools as well. Among them: chatbots that can be selected in order to collect more data. You will create long-term relationships with your consumers.

4: Maintain a good web design

Elements that your web page should have:

Ease of navigation: Don’t make things complicated. You can offer quality without cramming information.
Professional design: As we said, your page will be your image, which is why it is so important that its appearance is professional. Remember, being professional is not synonymous with being boring, because you can give it the personality you want (serious, funny, even irreverent), but always showing the quality that characterizes you.
Responsive design: That is, adapted to be seen on all devices. Nowadays, not only is it enough to put the information, it must be brought closer by all possible means.
Easy to update: Also the format of your page should be simple and friendly for yourself since changes and updates will be your daily bread.

Remember, keeping your website updated and with the best design is the best tool to capture the attention of your consumers.

5: Optimize your content

Finally, another tool to attract more potential customers will be to optimize your content (from the website itself to everything you develop) to be recognized by search engines, mainly through the following strategies.

All this will help you to be well positioned, in order to appear at the right moment in the process of searching for information from your potential clients.

Free Download | How to optimize your website for mobile?

Tools to attract more potential customers to your business from the Internet

As you saw, seeing and applying the tools to attract more potential customers from the perspective of Inbound Marketing opens up a whole panorama of possibilities to attract new consumers. With this methodology, we will forget about old invasive strategies. You will create an entire support plan where you propose your products or services and offer yourself as a permanent figure of reference and help.